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Sustainable Results Lab

Sustainable Results Lab

We help environmental businesses grow. Sustainably.

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Mountains and sea

Digital assets: how do they drive sustainable growth?

Data, Marketing, Sales

A focus on lifetime customer value and compelling customer experiences will enhance the value of your digital assets

Ed is a business development director. He’s in charge of finding new clients for his energy management firm.

But he’s thoroughly disillusioned. He knows his company can save businesses hundreds of thousands of pounds and significantly reduce their carbon footprints.

So why is it so hard to win new business?

Ed’s tried everything – more networking events, more money on Google ad words, more thought leadership pieces on the company blog.

But his lead pipeline is still too small and not converting quickly enough.

So, what will help Ed win more customers? Here’s an approach we use a lot at the Sustainable Results Lab. Google also recommends it.

Asset-based marketing

An asset-based approach to marketing takes a strategic, long-term view to growing your business.

Assets can be divided into three core functions, enabling you to take people through a clearly defined marketing funnel:

  1. Permission assets

    Permission assets enable you to reach more people by winning their trust and consent to enter into an ongoing conversation.

  2. Engagement and conversion assets

    These assets enable you to turn strangers into customers through regular communication that is of genuine value.

  3. Retention assets

    Retention assets enable you to keep customers through ensuring a smooth onboarding experience and ongoing communication.

The approach underpins vital elements of your business growth strategy, including enhanced lifetime customer value, creating memorable customer experiences and long-term sustainable growth.

More science-based insights 

How Google’s digital transformation strategy helps low carbon businesses grow

Photo by Sergei Akulich on Unsplash

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.