• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Sustainable Results Lab

Sustainable Results Lab

We help environmental businesses grow. Sustainably.

  • About
  • Blog
  • Team
  • Services
  • Workshops
  • Contact
Mountains and sea

Digital assets: how do they drive sustainable growth?

Data, Marketing, Sales

A focus on lifetime customer value and compelling customer experiences will enhance the value of your digital assets

Ed is a business development director. He’s in charge of finding new clients for his energy management firm.

But he’s thoroughly disillusioned. He knows his company can save businesses hundreds of thousands of pounds and significantly reduce their carbon footprints.

So why is it so hard to win new business?

Ed’s tried everything – more networking events, more money on Google ad words, more thought leadership pieces on the company blog.

But his lead pipeline is still too small and not converting quickly enough.

So, what will help Ed win more customers? Here’s an approach we use a lot at the Sustainable Results Lab. Google also recommends it.

Asset-based marketing

An asset-based approach to marketing takes a strategic, long-term view to growing your business.

Assets can be divided into three core functions, enabling you to take people through a clearly defined marketing funnel:

  1. Permission assets

    Permission assets enable you to reach more people by winning their trust and consent to enter into an ongoing conversation.

  2. Engagement and conversion assets

    These assets enable you to turn strangers into customers through regular communication that is of genuine value.

  3. Retention assets

    Retention assets enable you to keep customers through ensuring a smooth onboarding experience and ongoing communication.

The approach underpins vital elements of your business growth strategy, including enhanced lifetime customer value, creating memorable customer experiences and long-term sustainable growth.

More science-based insights 

How Google’s digital transformation strategy helps low carbon businesses grow

Photo by Sergei Akulich on Unsplash

How to reduce your digital carbon footprint and boost business growth

Find out how to join the movement to green the web and make your marketing spend go further.

To save carbon we only send high value emails that support your work to build a zero carbon economy. You can read more about our data privacy policy here.

Latest resources

Darren Evans blog header

Achieving net zero in construction: a purpose-driven brand transformation

The opportunity Achieving net zero in construction requires an unprecedented change in the building industry. Darren Evans wanted to use the pandemic as a […]

Read
Neuroscience and marketing - brain icon

How neuroscience can help low carbon businesses reach more customers

Use the science of decision making to boost your business growth

Read
Cambridge Cleantech Venture Day

Your chance to win investment at Cambridge Cleantech Venture Day

Sylvie Russell, Head of Operations at Cambridge Cleantech, on what makes a good investment pitch

Read

We help environmental businesses grow. Sustainably

Footer

  • Contact
  • LinkedIn
  • Twitter
  • T&Cs
  • Privacy

I want to green the web

Carbon Footprint

Please fill in your details below and we’ll send you joining details for our digital carbon footprints workshop.

We look forward to chatting more online.

Ruth and Ed

Loading

Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Hannah

Loading

Register your interest

Loading

Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

Loading

Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

Loading