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Sustainable Results Lab

Sustainable Results Lab

We help environmental businesses grow. Sustainably.

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Electric car

How Google’s digital transformation strategy helps low carbon businesses grow

Data, Marketing

Data is on the frontline of delivering the UK’s 2050 net-zero carbon target.

From smart energy management to smart charging, a digital transformation is underway.

Take Google’s DeepMind project, which used artificial intelligence and machine learning to reduce Google’s data centre cooling bill by 40%.

Analysing complex information to enable data-led decisions can significantly reduce a company’s carbon footprint and save money.

The same approach should be applied to your strategy for growing customer numbers.

Data-driven marketing saves money and grows income

Google research shows that advertisers who have adopted data-driven marketing strategies are reaping considerable rewards: up to 30% savings on costs and 20% growth in income.

But only 2% of businesses are taking full advantage of the opportunity, the study reveals.

Digital activity is not carbon neutral, so using the latest techniques to make as much impact as possible with finite resources is essential.

Here’s the framework Google is promoting to support digital transformation – the 5As model of data-driven marketing:

  1. Audience

    Identifying and engaging the right people

  2. Assets

    Offering the best possible customer experience

  3. Access

    Maximising the reach of your messages

  4. Attribution

    Measuring the value of each point of contact

  5. Automation

    Simplifying operations and improving performance

Maite Gomez Fraile, Google Spain Industry Head, says:

By mastering these five principles, brands will equip themselves through digital transformation by offering complete experiences to their clients.

Each “A” can be continuously honed as you test and learn, but it’s a useful framework for a sustainable approach to business growth.

How to apply this to your own business

Don’t have time to go through the learning curve on this? The framework underpins how the Sustainable Results Lab works. Let’s talk about how we can help get that increased ROI for you.

How to reduce your digital carbon footprint and boost business growth

Find out how to join the movement to green the web and make your marketing spend go further.

To save carbon we only send high value emails that support your work to build a zero carbon economy. You can read more about our data privacy policy here.

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I want to green the web

Carbon Footprint

Please fill in your details below and we’ll send you joining details for our digital carbon footprints workshop.

We look forward to chatting more online.

Ruth and Ed

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Hannah

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

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