• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Sustainable Results Lab

Sustainable Results Lab

We help environmental businesses grow. Sustainably.

  • About
  • Blog
  • Team
  • Services
  • Workshops
  • Contact
Waste in marketing

Want to avoid waste in marketing?

Marketing, Research

Digital marketing has a carbon footprint; so make sure you're using the best tools and techniques

Digital technology contributes to 4% of global greenhouse gas emissions, double that of the worldwide aviation industry.

This research by carbon emissions think-tank The Shift Project shows why it’s vital for marketing professionals to be mindful of their digital carbon footprints.

But what does this mean in practice? The Sustainable Results Lab has launched a series of guides and emails that explore how marketing professionals can respond to the climate emergency.

Resources include:

  • 10 ways to avoid waste in marketing – a research-informed guide to help you maximise return on investment and make a difference
  • A major research report on what a sustainable approach to marketing is. You’ll hear how sustainable marketers are applying their principles to their customer outreach strategies
  • How to use insights from the behavioural sciences to maximise marketing impact
  • Data on what works and why

All our emails are evidence-backed. We aim to save you time by distilling the latest research to give you quick, actionable insights.

The focus is on supporting you to reach and engage more customers, sustainably.

Avoid waste in marketing

Sign up now

Our emails are all research-informed and designed to add value to the vital work you do. You can unsubscribe at any time. Read more about our data privacy policy here.
I wanted to let you know how good your emails are and the content that you are sharing in them. This is now my go to place for thought-provoking articles to help me improve my own marketing efforts.

Testimonial from Helen Hawkins, sales and marketing, Outposts Ltd

Photo by Michael Jin on Unsplash

Latest resources

Waste in marketing

Want to avoid waste in marketing?

Digital marketing has a carbon footprint; so make sure you’re using the best tools and techniques

Read
Green growth icon

What is sustainable marketing?

Research on how sustainable businesses are applying their principles to their digital marketing strategies

Read
Aeroplane

Digital carbon footprints: worse than flying?

Why avoiding waste in digital marketing is a vital part of building a low carbon future

Read
SRL logo

We help environmental businesses grow. Sustainably

Footer

  • Contact
  • LinkedIn
  • Twitter
  • T&Cs
  • Privacy

Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy