Digital marketing has a carbon footprint; so make sure you're using the best tools and techniques
Digital technology contributes to 4% of global greenhouse gas emissions, double that of the worldwide aviation industry.
This research by carbon emissions think-tank The Shift Project shows why it’s vital for marketing professionals to be mindful of their digital carbon footprints.
But what does this mean in practice? The Sustainable Results Lab has launched a series of guides and emails that explore how marketing professionals can respond to the climate emergency.
Resources include:
- 10 ways to avoid waste in marketing – a research-informed guide to help you maximise return on investment and make a difference
- A major research report on what a sustainable approach to marketing is. You’ll hear how sustainable marketers are applying their principles to their customer outreach strategies
- How to use insights from the behavioural sciences to maximise marketing impact
- Data on what works and why
All our emails are evidence-backed. We aim to save you time by distilling the latest research to give you quick, actionable insights.
The focus is on supporting you to reach and engage more customers, sustainably.
Avoid waste in marketing
I wanted to let you know how good your emails are and the content that you are sharing in them. This is now my go to place for thought-provoking articles to help me improve my own marketing efforts.
Testimonial from Helen Hawkins, sales and marketing, Outposts Ltd
Photo by Michael Jin on Unsplash
