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Sustainable Results Lab

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Digital carbon footprints: worse than flying?

Content, Data

Why avoiding waste in digital marketing is a vital part of building a low carbon future

Green tech is a crucial part of tackling the climate emergency, with advances in artificial intelligence revolutionising what’s possible.

But there’s increasing awareness that digital is not carbon neutral.

Here are some stats from the carbon emissions think-tank The Shift Project, which illustrate the scale of the problem:

  • Digital technology contributes to 4% of global greenhouse emissions, double that of the worldwide aviation industry
  • Online video, including streaming services such as Netflix, represent 20% of the greenhouse gas emissions of all digital devices – 1% of global emissions
  • Energy consumption from digital technology is increasing by 9% a year

In fact, the Paris-based Shift Project argues that:

Digital technology is currently doing more to fuel global warming than prevent it.

So, what does this mean for marketing?

The starting point is to recognise that all marketing has a carbon footprint, digital included.

As we strive to make our marketing sustainable, we have a duty to ensure that we use the very best tools and techniques.

Anything less fails to maximise the impact of the carbon we use.

To get science-based tips on avoiding waste in marketing, put your email in the box below.

Photo by Nafis Al Sadnan on Unsplash

How to reduce your digital carbon footprint and boost business growth

Find out how to join the movement to green the web and make your marketing spend go further.

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I want to green the web

Carbon Footprint

Please fill in your details below and we’ll send you joining details for our digital carbon footprints workshop.

We look forward to chatting more online.

Ruth and Ed

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Hannah

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

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