Did you know that looking at prices lights up the same area of your brain as physical pain? Or that 95% of decision making occurs in your unconscious brain?
Insights from neuroscience and behavioural economics transform our understanding of how customers make decisions.
But all too often, low carbon businesses are not applying the science in the most effective way, which limits growth potential.
So, our email resource takes you through the essentials of how to apply neuroscience and behavioural insights to boost sustainable business growth. The emails and videos:
- Condense hundreds of hours of learning to save you time and boost your knowledge
- Show you how to apply neuromarketing to boost your business growth
- Explore how to overcome inherent barriers in our brain to persuade customers to invest in low carbon products and services
- Show you how to use behavioural insights to make your marketing more successful and sustainable
- Look at how to apply behavioural insights to increase average order values.
The approach forms a science-based framework for business development that improves your return on investment while maximising the value of your digital carbon footprint. It’s all about ensuring that sustainable brands are the most successful ones.
How to reduce your digital carbon footprint and boost business growth
Here’s a video preview of what you’ll learn – it’s saved in the lowest resolution possible to minimise all of our digital carbon footprints.
Here’s what low carbon professionals say about the impact of working with us to use neuroscience to boost sustainable growth:
Our brand transformation was better than imagined, and I wanted something of a high standard. That’s opened doors to potential customers we wouldn’t have spoken to before.Darren Evans, founder, Darren Evans Ltd
Ruth is an inspiration to work with. Her straightforward approach ensured the campaign was successful. Her ongoing support has been amazing, helping us to identify and implement green solutions for our own website.Karen Tolley, economic development lead at South Oxfordshire and Vale of White Horse District Councils
The neuroscience workshop had lots of extremely useful information. A fantastic opportunity to make your marketing and the way you communicate with potential customers more successful if you’re in green tech!Hannah Scott, communications and membership manager, Oxfordshire Greentech
I gained so much from a single session with Sustainable Results Lab. Launching my new services has become more of a joy than I could have imagined as I am able to view it all from a new perspective.Jenny Ford, director, Materials in Mind
The changes significantly reduced our website’s digital pollution, but also drastically improved user experience. I’d like to say a huge thank you to Ruth – without her we wouldn’t have had a clue where to start this journey!Sophie Evans, marketing lead at South Oxfordshire and Vale of White Horse District Councils
The Sustainable Results Lab works exclusively with low carbon businesses to ensure that sustainable brands are the most successful ones. We offer a range of marketing and business support services to help you build a low carbon economy one customer at a time.