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Sustainable Results Lab

Sustainable Results Lab

We help environmental businesses grow. Sustainably.

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What is sustainable marketing?

January 27, 2020 by Ruth Smith

Recent Sustainable Results Lab research looked at how businesses who support other companies to be more sustainable are integrating their principles into their customer growth strategies. 

The Sustainable Results Lab research addresses six key areas:

  • The impact of the climate emergency on marketing professionals 
  • What do we mean by sustainable marketing? 
  • Biggest challenges
  • Are some techniques more sustainable than others? 
  • Do you know your digital carbon footprint? 
  • Practical tips: good ideas and best practice 

What emerged is a profession on the frontline of a significant shift in public awareness. 

Consumer anger at single-use plastics is just one aspect of a growing demand for sustainable, environmentally friendly brands. On the one hand, this is leading to rapid innovation. 

But on the other, there is rising concern about ‘greenwashing’ – using sustainability as a public relations charade. 

All this makes it harder for companies where sustainability is genuinely at the heart of what they do to get their message heard. 

Download our research on sustainable marketing

Learn how businesses in the sustainablity sectors are applying their principles to their customer growth strategies.

Don’t worry, we’ll only email you with resources to support sustainable growth. You can read more about our data privacy policy here.

Filed Under: Content, Marketing, Research Tagged With: Climate crisis, Digital marketing, form, sustainability

Want to avoid waste in marketing?

September 23, 2019 by Ruth Smith

Digital technology contributes to 4% of global greenhouse gas emissions, double that of the worldwide aviation industry.

This research by carbon emissions think-tank The Shift Project shows why it’s vital for marketing professionals to be mindful of their digital carbon footprints.

But what does this mean in practice? The Sustainable Results Lab has launched a series of guides and emails that explore how marketing professionals can respond to the climate emergency.

Resources include:

  • 10 ways to avoid waste in marketing – a research-informed guide to help you maximise return on investment and make a difference
  • A major research report on what a sustainable approach to marketing is. You’ll hear how sustainable marketers are applying their principles to their customer outreach strategies
  • How to use insights from the behavioural sciences to maximise marketing impact
  • Data on what works and why

All our emails are evidence-backed. We aim to save you time by distilling the latest research to give you quick, actionable insights.

The focus is on supporting you to reach and engage more customers, sustainably.

Avoid waste in marketing

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Our emails are all research-informed and designed to add value to the vital work you do. You can unsubscribe at any time. Read more about our data privacy policy here.
I wanted to let you know how good your emails are and the content that you are sharing in them. This is now my go to place for thought-provoking articles to help me improve my own marketing efforts.

Testimonial from Helen Hawkins, sales and marketing, Outposts Ltd

Photo by Michael Jin on Unsplash

Filed Under: Marketing, Research Tagged With: form, Photo

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I want to green the web

Carbon Footprint

Please fill in your details below and we’ll send you joining details for our digital carbon footprints workshop.

We look forward to chatting more online.

Ruth and Ed

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Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Hannah

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

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Workshop application

Thank you for your interest in using neuroscience to boost your business growth, sustainably. Please fill out your details below and we’ll get back to you asap.

Together we can build a low carbon future one customer at a time. We look forward to chatting more,

Ruth, Ed and Davina.

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